Released on: February 11, 2008, 5:03 am

Press Release Author: ArenaFlowers.com

Industry: Internet & Online

Press Release Summary: Arena Flowers proudly announces the launch of video messaging
services, allowing recipients to receive a personalised video message along with
flower orders.

Press Release Body: ArenaFlowers.com, the UK's leading Online Florists has many
firsts to its credit. Apart from being the first florist in the UK to be accredited
by Fair Flowers Fair Plants, the European initiative for production and sales of
sustainable, ethical flowers, it is also the only florist to be accredited by
Ethical Company Organisation, the UK's independently verified Corporate Social
Responsibility standard. It was also the first florist to offer virtual flowers
through its application Flowers & Fun on the popular social networking platform,
Facebook.

ArenaFlowers.com is proud to have added yet another first to its growing list. On
Thursday, 07th February 2008, the company unveiled its world first service for
flower lovers - Video Messaging. The concept is simple. Customers choose to add a
video or audio file during the order process and then upload the video after
completing checkout. ArenaFlowers.com then delivers the video message to the
recipient through a specially designed viewing area on its site. The video
integration is powered by vzaar.com. This forms part of vzaar.com's strategy to make
its advanced video platform available to other online businesses looking to exploit
the power of video to grow their business.

Flowers epitomise emotion and personalising flowers through a unique video/audio
message is sure to win many recipients' hearts. With Valentine's and Mother's days
just around the corner, many of us are looking for the right place to buy flowers.
ArenaFlowers.com has always prided itself in offering unique customer focused
experiences and believes that the Video messaging service will help customers
express themselves better to their nearest and dearest.

- ENDS -

For further information please contact:
will(at)arenaflowers.com or call +44 7775983225 with any questions.

About ArenaFlowers.com
Launched in September 2006, ArenaFlowers.com is already the leading independent
florist in the UK due to its innovative approach. ArenaFlowers.com sources all its
floral produce direct from the Westland market in Holland, cutting out importing
middlemen and London markets. This allows ArenaFlowers.com to pass substantial cost
savings onto customers and to deliver the freshest possible flowers to customers,
giving a longer vase-life in the home. ArenaFlowers.com operates an online and
telephone (0800 0350 581) direct order service - there is no retail outlet.
ArenaFlowers.com is a member of Fair Flowers Fair Plants (FFP) and champions the
ethical treatment of flowers, their environment and their growers.

ArenaFlowers.com outperformed hundreds of hopeful new businesses to become a London
winner in the 2007 HSBC Start-up Stars Awards. The national contest, now in its
seventh year, is designed to seek out the most promising new businesses in the UK.

ArenaFlowers.com offers free same-day delivery for all orders in London, free
next-day delivery for the rest of the UK, and same-day for most of the world.

About Vzaar.com
For further information, please contact: emma@vzaar.com and number +44 20 7268 3016

vzaar.com was founded in 2007 to provide online video for commerce. By harnessing
the popularity and ubiquity of video online for entertainment and making it
available to businesses, vzaar helps businesses sell more and give their customers a
richer, more compelling experience on the net.

vzaar is also an accredited eBay Developer and provides thousands of eBay sellers
with an easy and effective way of bringing their listings to life.


Web Site: http://www.arenaflowers.com

Contact Details: ArenaFlowers.com
Unit 5, Concord Business Centre
Concord Road
London
W3 0TJ